Documentation

Understanding Your SEO Data

Learn how Major Tracker works and what each metric means for your SEO success.

What is Major Tracker?

Major Tracker is a professional SEO rank tracking tool that monitors your website's position on Google for specific keywords. Instead of manually searching Google every day to see where your site ranks, Major Tracker automatically checks and records your positions.

How it works:

  1. 1You add keywords you want to track (e.g., "best coffee shop NYC")
  2. 2Major Tracker searches Google for those keywords automatically
  3. 3We find where your website appears in the results (position 1-100)
  4. 4Results are saved and compared over time to show your progress

This data helps you understand if your SEO efforts are working, which keywords are improving, and where you need to focus more attention to climb higher in search results.

Understanding Google Search Results

When you search on Google, the results page contains different types of listings. Major Tracker focuses on organic results – the natural, non-paid listings that appear based on Google's algorithm.

Google Results Breakdown:

AD

Paid Ads (Top)

Sponsored results marked with "Ad" – NOT tracked by Major Tracker

1-10

Organic Results (Page 1) ✓

Positions 1-10 – The first page of Google. This is where you want to be!

11+

Organic Results (Page 2+) ✓

Positions 11-100 – Less visible, goal is to move these to page 1

Why Position Matters:

Position 1 gets ~30% of all clicks, Position 2 gets ~15%, and Position 10 gets only ~2.5%. Being on Page 2+ means less than 1% of searchers will find you.

Keywords Table: Column Guide

Below is a detailed explanation of each column in your keywords tracking table.

KEYWORD

The search term or phrase you are tracking on Google. This is the exact query that users type into Google's search bar. Each keyword represents a specific ranking you want to monitor.

Example: "best seo tools", "keyword rank tracker", "how to improve SEO"

DESCRIPTION

An optional note or label you can add to help organize and identify your keywords. Use it to categorize keywords by campaign, priority, or any custom classification.

Example: "Main product keyword", "Blog post target", "Competitor term"

ORIGINAL POSITION

The first recorded position for this keyword when you added it to tracking. This serves as your baseline to measure all future progress. It remains unchanged throughout tracking.

Example: If your keyword started at position 45, this will always show 45.

CURRENT POSITION

Your keyword's latest ranking position on Google. This is updated daily or weekly based on your tracking frequency. Position 1 means you're the top result, while ">100" means you're not in the top 100 results.

Example: Position 5 means your page appears as the 5th organic result.

7D (7 Days)

The change in ranking position compared to 7 days ago. Green arrow up (↑) means your ranking improved (moved closer to position 1). Red arrow down (↓) means your ranking dropped.

Example: ↑3 means you moved UP 3 positions (improved). ↓2 means you dropped 2 positions.

14D (14 Days)

The change in ranking position compared to 14 days ago. This helps you identify medium-term trends in your SEO performance.

Example: ↑10 over 14 days indicates strong upward momentum in your rankings.

21D (21 Days)

The change in ranking position compared to 21 days ago (3 weeks). Useful for tracking the impact of SEO changes that take time to show results.

Example: A steady improvement over 21 days suggests your SEO strategy is working.

28D (28 Days)

The change in ranking position compared to 28 days ago (4 weeks / 1 month). This provides a full month perspective on your ranking changes.

Example: Compare monthly performance to track long-term SEO progress.

OVERALL

The total change from your Original Position to your Current Position. This shows how much you've improved (or declined) since you started tracking this keyword.

Example: Original: 50, Current: 12 → Overall: ↑38 (improved 38 positions total)

LAST UPDATE

The date and time when this keyword's position was last checked. Updates happen automatically based on your tracking frequency (daily or weekly).

Example: 12/29/2025, 4:30:00 PM

SEARCH VOLUME

The estimated number of monthly searches for this keyword on Google. Higher volume means more potential traffic if you rank well. This data comes from Google's Keyword Planner.

Example: 12,400 means approximately 12,400 people search this term per month.

DIFFICULTY

A score indicating how hard it is to rank on the first page for this keyword. Based on competitor analysis, backlinks, and domain authority of current top results. Scale: Easy (green), Medium (yellow), Hard (red).

Example: Easy = Low competition, good opportunity. Hard = Very competitive, needs strong SEO.

CPC (Cost Per Click)

The average cost advertisers pay per click for this keyword in Google Ads. Higher CPC typically indicates more commercial intent and value. This helps prioritize high-value keywords.

Example: $5.50 CPC means advertisers pay ~$5.50 per click, indicating valuable traffic.

URL

The specific page on your website that ranks for this keyword. Click to open the page directly. This helps you identify which content is ranking for each term.

Example: example.com/blog/seo-guide - The page that appears in Google for this keyword.

Understanding Position Changes

Positive Change

A green arrow UP (↑) means your ranking improved. You moved closer to position 1.

Example: Position went from 15 → 8
Shows: ↑7 (improved by 7 positions)

Negative Change

A red arrow DOWN (↓) means your ranking dropped. You moved further from position 1.

Example: Position went from 5 → 12
Shows: ↓7 (dropped by 7 positions)

💡 Pro Tip:

Small daily fluctuations (1-3 positions) are normal in Google rankings. Focus on weekly and monthly trends to understand if your SEO is truly improving. Consistent upward movement over 7D, 14D, and 28D indicates a healthy SEO strategy.